Well I had sincerely hoped I would never have to write a post like this in my baking career, but I guess you don’t always get what you hope for. For the last four years of our bakery we have opened the doors to probably a hundred or more interns. I truly believe that being in the bakery environment is the best possible learning tool anyone who wants to do this as a career can have. To these interns I have opened my business and my heart. I almost always have had positive experiences and it is so rewarding to see interns grow in their knowledge and skill. I have hired on many of my past interns and seen others go to great jobs in the baking field.
People have often asked me if I am scared that people who intern for me would steal my ideas, recipes, etc and for the most part I try to believe the best in people and hope that no one would ever want to blatantly copy or steal ideas of products of ours that we have worked hard to develop. Now many of our cakes and desserts have been copied and my style as well, but I always try to look at imitation as the best form of flattery and not get annoyed by it…however last night finally tipped me over the edge I guess. I saw these photos below and lets just say they are NOT my work!
Can you spot our Mini Lemon Raspberry Cupcake, S’mores Tart, Mason Jar Desserts, Cheesecakes w/Raspberries, Mini Key Lime Pies, Candy Bar Cupcakes, S’mores Cupcakes (design down to the chocolate chip on top), Pumpkin Caramel Cheesecake, Mini Pies, Pumpkin Cupcake w/Cinnamon Cream Cheese Frosting, Chocolate Peppermint Cupcake, and the list could go on and on…
I was utterly shocked as I went through The Sunday Sweet’s website, facebook, and blog and saw photo after photo of desserts that look like exact imitations of ours. I then looked at the description of the desserts and many of them were identical to the description/ingredients of ours. To say I was taken aback is an understatement and then I looked at the “About” page and realized this is a new start up company from a PAST INTERN of mine. Everything from the cake stands, design techniques, and flavor combos are blatantly stolen ideas from Dana’s interning days at our bakery. I always love inspiring people, but clearly she didn’t want to put her own spin on things, she just wanted to steal my business style.
My hope for you, Dana, is that you take responsibility for your actions and grow from this. If baking is your true passion then do it with all of your heart and come up with ideas of your own that you can be proud of. I have worked for 7 years to get my bakery to where it is and it is very disheartening to see a company like yours come in and just try to imitate everything I have worked for. I don’t mean this post to be mean or spiteful, but I just had to speak my heart and I hope that you and your company choose to take a different path from here on out.